WQQK 92.1 Nashville's number one station for Old School & SoulR&B.
WQQK TN HENDERSONVILLE USA
Licensee: CUMULUS LICENSING LLC
Service Designation: FA USED Allotment record
Channel/Class: 221A Frequency: 92.1 MHz
File No.: --- Facility ID number: 52521
CDBS Application ID No.: 290420
36° 17' 50.00" N Latitude
86° 45' 11.00" W Longitude (NAD 27)
92.Q is very active within the Nashville community. Often, I see the stations van outside most of the event that have taken place down here. They were involved in the rebuilding of Nashville's community when the flood came last year, blood drive, MLK walk, TSU homecoming, and more. The station targets mainly black communities in Nashville from all ages. I strongly believe that this station is committed to the public's interest. Not only is it a station that plays good music, but it is a station that to make a difference.
Thursday, January 20, 2011
People Magazine
The magazine that I chose to report was People Magazine. Now, I hardly even buy this magazine because of all of the pictures of celebrities just thrown randomly on the pages. I don't like that at all. All of the news featured in the magazine evolved around celebrities and their every day lives. I read in one of the articles that Cameron Diaz bought marijuana from notorious rapper Snoop Dogg. (What a big surprise..) None of the news caught my attention because they were all based on famous people lives. I already have enough problems in my own life, I don't need to read about stupid junk about celebrities and them being either too drunk, high, flirtatious toward American Idol contestants, or their newborns! Most of the photos included again, famous people. If they weren't seen outside their homes, they were on the red carpet. If not that, they were shopping or spotted outside a restaurant. They also had some pictures of the latest styles worn by celebrities and usually advertised where you could get the same cloths for less. Other ads include more sells of People Magazine, social network ads, cleansing products, and fashion. Some of the ad images were similar to the photos that you would see throughout the magazine. I this was their way of selling the product. I feel that People magazine was made to target an audience between the ages of 16-21, maybe 25. The whole make of the magazine appeals to the younger youth because they know that around this age young adults are concern about their image. That's explains why most of the advertisement was fashion or trend related.
Major Companies that stood out to me that Time Warner owns: HBO, HBO On Demand, Adult Swim, Cartoon Network (I still love Tom & Jerry)CNN, Fashion Tv, and CW Network.
Major Companines that stood out to me that News Corp owns: Just about anything that involves Fox Entertainment, several local news stations in various cities, New York Post, Myspace.com, AmericanIdol.com, and Wall Street Journal.
Major Companies that stood out to me that Disney owns: ESPN, several local Radio Stations, Global Children's Magazines, and ABC Studios
I notice that Time Warner has the most synergy forms than the other corporate firms. The network and cabel system had the most extensive synergy when it came to this firm. Many of its corporations were merged with countries outside of the states. For example: HBO has a network that is internatioally known. HBO Latin America, HBO Central Europe and so on...
News Corporation owned many local television and radio stations.
Disney owned many network stations and film annd theater.
All three stations owned many television or radio stations. Many of them are spreaded throughout the world. Major coroporations such as these and its many synergy forms creates more media content that is known, in most cases, globally. I feel that synergy can result in over exposure of media because there are many firms within the corporation which can be a little repetitive sometimes. You can find most of the content in other forms of media owned by the corportation, but I know they do this just to increase their revenue. I feel that it can be both a good thing and bad thing. I feel that these other forms of media can be a bit much when it comes to the content, however it is needed because corporations cannot function in large media. I feel that it would be chaos if they were to operate like this. Breaking it down to smaller firm is, although I hate to say it, better for the business while increasing growth.
Major Companines that stood out to me that News Corp owns: Just about anything that involves Fox Entertainment, several local news stations in various cities, New York Post, Myspace.com, AmericanIdol.com, and Wall Street Journal.
Major Companies that stood out to me that Disney owns: ESPN, several local Radio Stations, Global Children's Magazines, and ABC Studios
I notice that Time Warner has the most synergy forms than the other corporate firms. The network and cabel system had the most extensive synergy when it came to this firm. Many of its corporations were merged with countries outside of the states. For example: HBO has a network that is internatioally known. HBO Latin America, HBO Central Europe and so on...
News Corporation owned many local television and radio stations.
Disney owned many network stations and film annd theater.
All three stations owned many television or radio stations. Many of them are spreaded throughout the world. Major coroporations such as these and its many synergy forms creates more media content that is known, in most cases, globally. I feel that synergy can result in over exposure of media because there are many firms within the corporation which can be a little repetitive sometimes. You can find most of the content in other forms of media owned by the corportation, but I know they do this just to increase their revenue. I feel that it can be both a good thing and bad thing. I feel that these other forms of media can be a bit much when it comes to the content, however it is needed because corporations cannot function in large media. I feel that it would be chaos if they were to operate like this. Breaking it down to smaller firm is, although I hate to say it, better for the business while increasing growth.
Monday, January 17, 2011
The News
The most recent news stories from Western include: WKU to announce research partnership at Owensboro facility, Mental health conference Feb. 4, and View from the Hill – Moving into Gary A. Ransdell Hall.
If you keep researching the types of news stories Western covers, most of them deals with Presidents, executives, or some director over a particular board. I do not know how I would label these stories as "hard" or "soft". I do believe that WKU news greatly effects the local news in Bowling Green. Since Bowling Green is a small city their news alone would not be enough media to gain readers attention. With Western being a nice size campus, Bowling Green can attract people with it's entertainment and news. It gives journalist in the city something to report while keeping the readers aware of the news going on in Bowling Green and WKU.
If you keep researching the types of news stories Western covers, most of them deals with Presidents, executives, or some director over a particular board. I do not know how I would label these stories as "hard" or "soft". I do believe that WKU news greatly effects the local news in Bowling Green. Since Bowling Green is a small city their news alone would not be enough media to gain readers attention. With Western being a nice size campus, Bowling Green can attract people with it's entertainment and news. It gives journalist in the city something to report while keeping the readers aware of the news going on in Bowling Green and WKU.
The Tactics of Advertisment
While watching my favorite show, Real Housewives of Atlanta, I notice one particular commercial that stood out from all the rest. This commercial was for the new 2011 Toyota Highlander. I'm pretty sure you all have seen the commercial. You know the kid is in the back of the car, painfully listening to his parents singing their old jams, while his friend pulls up beside them at a stop light enjoying his new T.V. system installed in their car, the Toyota Highlander. Basically, the commercial was trying to say that their car was better than others due the "sweet rear seat entertainment system" as the little boy quotes. If it was not the Highlander commercial, it was the IPAD commercial. I will admit, they have catchy tune that sticks in your head. (I often find myself singing with the tune when it comes on.) This commercial shows the special affects of the new I-pad. When it comes to the car commercial, they are trying to sell their product by the features that comes along with the car. I feel that this is not a good way to sell the product because it does not show how safe the car can be in accidental situations. It focuses on the a particular special feature, such as the rear seat entertainment system and draws away from important facts such as millage, safety, and how well it drives. These are all things that an informed customer would want to know. As far as the I-pad commerical, bravo with it's sell tactics. They show the important features that the I-pad can perform while adding a catchy tune! Ok so the catchy tune part is not important, but it is a plus.
Thursday, January 13, 2011
1. The Social Network 2. The Eclipse (Twilight Series)
3. Eat Pray Love 4. Alice and Wonderland
5. Dear John 6. Tangled
7. Harry Potter 8. Shutter's Island
9. Last Song 10. Color Girls
The Social Network- was inspired by entrepreneur and Facebook creator Mark Zuckerberg.
The Eclipse- was orginally a popular book among young adults and teens that was inspired into a movie.
Eat Pray Love- a book made into a movie.
Alice and Wonderland- a remake of a popular children's film.
Dear John- a sappy love romantic book that tells the tale of a woman who falls in love with a army Sargent shortly before 9/11. This book was made into a movie.
Tangled- a children's book or tale about a princess who was trapped in the tower for years until her prince came to save her. Although Tangle is a little different from the original story, the movie storyline is based off of the popular kid's novel.
Harry Potter- Popular kid's book that was made into a series of movies.
Shutter's Island- based off of a novel.
Last Song- book was released last year however the movie rights were sold before book was written.
Color Girls- based off of a book.
From the results, most popular books are made into movies. Some of the books I have not heard of, however film makers continue to use its storyline in order to make the film. Some of the movies I listed above, did not even have a book or novel. Ex: The Social Network was a movie based off of Mark Zuckerberg's copyright struggles of Facebook. This shows me that if you have an interesting life story, that it guarantees the chances of it being made into a movie. I believe that books that are made into movies increases the chances of people reading the actual book if someone told them that the book was better than the movie. That would spark their curiosity and make them purchase the book. Also, I think that books that are eventually made into movies, are a great for the publishers because it's a form of advertisement. If someone has never heard of an authors book, but they watch the movie it can motivate them to get the book and read it for themselves.
3. Eat Pray Love 4. Alice and Wonderland
5. Dear John 6. Tangled
7. Harry Potter 8. Shutter's Island
9. Last Song 10. Color Girls
The Social Network- was inspired by entrepreneur and Facebook creator Mark Zuckerberg.
The Eclipse- was orginally a popular book among young adults and teens that was inspired into a movie.
Eat Pray Love- a book made into a movie.
Alice and Wonderland- a remake of a popular children's film.
Dear John- a sappy love romantic book that tells the tale of a woman who falls in love with a army Sargent shortly before 9/11. This book was made into a movie.
Tangled- a children's book or tale about a princess who was trapped in the tower for years until her prince came to save her. Although Tangle is a little different from the original story, the movie storyline is based off of the popular kid's novel.
Harry Potter- Popular kid's book that was made into a series of movies.
Shutter's Island- based off of a novel.
Last Song- book was released last year however the movie rights were sold before book was written.
Color Girls- based off of a book.
From the results, most popular books are made into movies. Some of the books I have not heard of, however film makers continue to use its storyline in order to make the film. Some of the movies I listed above, did not even have a book or novel. Ex: The Social Network was a movie based off of Mark Zuckerberg's copyright struggles of Facebook. This shows me that if you have an interesting life story, that it guarantees the chances of it being made into a movie. I believe that books that are made into movies increases the chances of people reading the actual book if someone told them that the book was better than the movie. That would spark their curiosity and make them purchase the book. Also, I think that books that are eventually made into movies, are a great for the publishers because it's a form of advertisement. If someone has never heard of an authors book, but they watch the movie it can motivate them to get the book and read it for themselves.
Essence vs. Ebony
Aside from the fact that it is my favorite magazine, Essence is one of the most popular African American magazines of today. Essences mainly targets African American women with topics that talk cover health, sex, fashion, cosmetics, relationships, politics, education, and even the latest hairstyles. A lot a content for a magazine huh? Well that's why I love it! Now let's compare Essences to Ebony, another popular black magazine. Ebony covers roughly the same topics. Both of the magazine content are similar with, in most cases, corresponding ads that follows after the topic. For example: In Essences magazine, there was an article that acknowledge black woman's power as parents, entrepreneurs, and teachers/coaches. The following page was an advertisement of the cleaning cleanser, Pin-Sol and guess what the slogan was...The POWERFUL scent of clean. Not every article had a similar ad that followed in the magazines. Other ads were of restaurants, fashion, hair products, and more. I feel that in both magazines the ads and editorial content balance out each other wonderfully. The ads compliment the articles and magazines as a unit.
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