Essence vs. Ebony

Aside from the fact that it is my favorite magazine, Essence is one of the most popular African American magazines of today. Essences mainly targets African American women with topics that talk cover health, sex, fashion, cosmetics, relationships, politics, education, and even the latest hairstyles. A lot a content for a magazine huh? Well that's why I love it! Now let's compare Essences to Ebony, another popular black magazine. Ebony covers roughly the same topics. Both of the magazine content are similar with, in most cases, corresponding ads that follows after the topic. For example: In Essences magazine, there was an article that acknowledge black woman's power as parents, entrepreneurs, and teachers/coaches. The following page was an advertisement of the cleaning cleanser, Pin-Sol and guess what the slogan was...The POWERFUL scent of clean. Not every article had a similar ad that followed in the magazines. Other ads were of restaurants, fashion, hair products, and more. I feel that in both magazines the ads and editorial content balance out each other wonderfully. The ads compliment the articles and magazines as a unit.